Prologue

Greetings, and welcome to Twitter Marketing For Beginner. You have officially entered into the joyous world of marketing on Twitter. If you want to think about the tool in terms of celebrity, Twitter is the Oprah of social-networking sites. Twitter is huge in both the number of users and excitement.

This idea of communicating on the Internet is continually evolving, and with Twitter, you have the opportunity to reach millions of people in a matter of seconds. The future of online communication is rendering business owners lifeless because of how slow they are to adopt new technology for communication. What if your customers stopped using the phone and moved somewhere else? Would you be ready? Would you read about Twitter if your competitors bought this blog? Guess what — they already did.

This blog is full of ideas created by the masses about how to communicate through Twitter. Success is the only option, and Twitter can help you with your business goals and aspirations.

So, is Twitter life, and the rest just details? Not exactly, but Twitter can help you create a sustainable communication model to drive more leads, revenue, and customer evangelists to your product. And the best part is, you don’t have to spend countless hours researching how to use Twitter to market your products. I did it for you!

If you’ve received your citizenship papers from Twitter and are just starting to dip into the world of 140-character communication, this blog is for you. It gives an in-depth look into the world of marketing on Twitter. The majority of the concepts discussed deal with combining Twitter with your traditional marketing plan, creating your following of brand evangelists, and finding the best tools for productivity on Twitter. Most of all, you discover how Twitter can transform the way your business communicates with clients (both current
and potential) and increase your sales.

Twitter offers a fun way to communicate with your followers, but it also has huge business potential. This blog deals with Twitter as a business tool. As a famous rapper once said, “We are makin’ it rain benjamins.” To the layman, this expression means one-hundred-dollar bills are falling from the ceiling (which probably makes the cash a little awkward to gather). I wrote this blog to help you gain traction on Twitter and to drive revenue to your business. If you can successfully market through Twitter, you can drive more leads and potentially more business to your door! Do you have a specific topic that you want to find out about, such as building your followers? Jump to it that discusses assembling your Twitter poss.

Avoid blinding yourself with the light bulb that bursts above your head when you read this blog. If you tear a page out to post on your wall, or put sticky notes and highlights all over the pages of this blog, I’ve done my job. In fact, flag and highlight as many pages as you want. Consider this blog a reference guide to help you define and improve your marketing concepts, goals, and communication strategies on Twitter. Also, this blog doesn’t look good gathering dust on a bookshelf. Use it! (Everyone knows the color yellow doesn’t blend well with anything.)